Chinese SUV Wey to be exported to Spain
Cristiano Ronaldo finds his Wey with Chinese carmaker deal
Portugal and Real Madrid soccer star Cristiano Ronaldo has signed a personal endorsement deal with Chinese automotive manufacturer Wey.
The five-time Ballon d’Or winner, 33, will serve as a brand ambassador for Wey’s premium SUV models.
As part of the deal, Wey will support Ronaldo during this summer’s Fifa World Cup in Russia, which is due to kick off on 14th June in Russia.
Wey said that, in addition, both parties will collaborate to “integrate sports and Chinese-style luxury”.
Jens Steingräber, chief executive at Wey, said: “As the Chinese leader of premium SUVs, we have always focused on innovation through research and development, offering safe and quality products to be the first in the market. This partnership with Ronaldo will strengthen the influence and Wey’s international appeal, bringing greater exposure to the brand.”
Ronaldo added: “I was looking forward to cooperating with WEY when I knew WEY first, and that the VV7 demonstrates the power of Chinese vehicle brand. This is the first time for me to be an ambassador for Chinese luxury SUV brand. I hope my cooperation with WEY will bring more surprise to Chinese football fans.”
落地20万的豪华SUV
WEY品牌成立三年至今已销售超过30万辆，也足以证明国人对国产豪华品牌的认可度越来越高。
中国汽车制造商长城汽车旗下的高端SUV品牌WEY品牌正式宣布，C罗出任其代言人，有分析称这正是为其进入西班牙市场铺路。 WEY隶属于中国哈弗（Haval），是由中国汽车制造商长城汽车推出的一个SUV品牌，成立于2013年3月29日。2018年5月，WEY与葡萄牙籍皇马球星C罗签署协议，以C罗为品牌形象大使。WEY欧洲首席执行官、前奥迪汽车首席执行官Jens Steingr.ber公开表示，与C罗的合作将加强WEY品牌的影响力与国际吸引力，并为品牌价值的提升、品牌销量做出巨大贡献。 文章最后称，中国品牌汽车的出口，主要面向要求与标准不高的市场，如果想进入欧洲那必须符合更加严格的规定，比如尾气排放量，这是核心标准之一。不过中国人正在发挥他们的聪明才智，就像“考察-合作-收购-学习”这样来为自己的品牌升级一样，他们开始认真按照欧洲标准来制造汽车，欧洲人没有理由怀疑他们的诚意和质量。 The Chinese high-end SUV brand WEY under the name of Great Wall Motor, a Chinese automaker, officially announced that Ronaldo had become its spokesperson and some analysts claimed that this was the way to enter the Spanish market. WEY is affiliated to Haval in China and is an SUV brand launched by Great Wall Motors, a Chinese car manufacturer. It was established on March 29, 2013. In May 2018, WEY signed an agreement with Portuguese Real Madrid star Ronaldo Ronaldo to use Ronaldo as the brand ambassador. Jens Steingr.ber, CEO of WEY Europe and former Audi… Read more »