Maserati sales in trouble.

In 2018, Maserati’s shipments in the Chinese market fell by as much as 52%, and sales in China were only about 11,000. According to the FY Group’s first-quarter earnings report for 2019, Maserati’s global shipments were only 5,500 units, down 41% year-on-year. It is known that Maserati is expected to exceed 100,000 sales in 2020, and this trend continues. The completion of 100,000 vehicles is simply a fantasy.

2018年玛莎拉蒂在中国市场的出货量下降高达52%，在华销量只有约1.1万辆。而根据FCA集团公布的2019年一季度财报显示，玛莎拉蒂全球出货量仅为5,500辆，同比下滑41%，要知道玛莎拉蒂之前预计将在2020年时年销量突破10万，照如今这个态势发展下去，完成10万辆目标简直是天方夜谭。

In 2017, Maserati’s global sales reached 49,000 units, a year-on-year increase of over 21%. The Chinese market achieved 14,000 vehicles, an increase of 18% year-on-year. The Chinese market has long since become the world’s largest single market for Maserati.

继去年工厂停工后，无药可救的玛萨拉蒂再次陷入销量暴跌模式

在众多豪华跑车品牌中，也许你根本不会想起玛莎拉蒂，与保时捷相比，在国内更多的网友还是喜欢把它和微商提车挂一起，你甚至都记不起它的一个市场表现，要知道它在欧洲的定位是要比保时捷高的，但是到了中国似乎有点吃不消。

不过在前两年，借助中国车市的上扬期，玛莎拉蒂也因中国市场而销量走高，所谓的风口上的猪，2016年玛莎拉蒂全球市场销量为4.2万辆，中国地区销量超过1.2万辆，占全球市场份额的28.6%；2017年玛莎拉蒂全球销量达4.9万辆，同比增长超21%。中国市场实现1.4万辆，同比增长18%。中国市场早已成为玛莎拉蒂全球销量最大的单一市场。

https://www.toutiao.com/a6588277687603692046/

Maserati celebrated its 10th anniversary in China by starting its centennial rally from the Imperial Ancestral Temple in Beijing. [Provided to China Daily]

Top 10 markets in 2017

China was the largest market with 14.500 units, down by 17% mostly because of the big drops posted by the Ghibli (-30%) and Quattroporte (-41%). It wasn’t the case in USA where the brand sold 14.000 vehicles, of which 5.800 were Ghibli (-22%), 5.500 were Levante (+189%) and 1.700 were Quattroporte (-17%).

https://fiatgroupworld.com/2018/04/29/maserati-sales-shrink-as-levante-loses-appeal/

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