The new BMW 7 Series underlines its claim to redefine what an exclusive, luxurious driving experience looks like in contemporary, pioneering form with an exceptional array of innovations.

Key factors in enhancing dynamics, efficiency, comfort and safety while on the move are the use of carbon-fibre-reinforced plastic (CFRP) in the body structure, engines from the BMW Group’s new generation of power units, the plug-in hybrid system in the new BMW 740e, the Executive Drive Pro active chassis system, the Driving Experience Control switch with ADAPTIVE mode, and BMW Laserlight. Maximising well-being in the interior, meanwhile, are the Executive Lounge feature with massage function, the illuminated Sky Lounge Panorama glass roof, just the right amount of accent lighting and a smartphone holder with inductive charging station.

The new generation of the BMW 7 Series also boasts standout innovations when it comes to operating system and driver assistance technology. The various new features that are unprecedented in the luxury sedan segment include, for example, the extension of the iDrive system to include a touch display and BMW gesture control, as well as Touch Command for controlling comfort and infotainment functions in the rear compartment using a tablet computer. In addition to all this, BMW is also presenting the latest generation of the BMW Head-Up Display in its new flagship model, not to mention Crossing traffic warning, the Steering and lane control assistant, active side collision protection, the Surround View system with 3D View and Panorama View, and a Remote Control Parking system.

Great production line. Only wondering if it is always so fun to work 8 hours on such a assembly line each day.