The EX925 is Geely’s first foray into the upmarket SUV ranks–and the basis for its first-ever pickup truck, the ET925.

Conceived to rival the Jeep Grand Cherokee, the big off-roader combines classic upright styling cues and a body measuring 4970mm in length, 1880mm in width and 1990mm in height to provide accommodation for up to eight in three rows of seats.

The four-wheel drive EX925 is based around a simple ladder-frame chassis, and for the Chinese market it will offer a choice of two four-cylinder powerplants: a 2.4-liter gasoline unit and a 2.2-liter diesel. Among the gearboxes is a standard six-speed manual and optional seven-speed double-clutch arrangement.

Underpinning the EX925 is a rugged, double wishbone suspension in front and a star-axle rear suspension that provides a generous 200mm of ground clearance. With Geely’s new 3.5-liter V6 as found in the GT concept putting 220 hp to all four wheels, we could entertain thoughts of the EX925 and its flatbed sibling, the ET925, being sold in North America. But as it stands, its engines lack the sort of performance buyers here demand.