China overtook the U.S. in 2011 to become Lamborghini’s biggest market. Lamborghini opened five dealerships in China this year, adding to 14 existing ones. When the 20th opens next year, China will have a sixth of the company’s 120 dealerships worldwide.
Most Chinese Lamborghini buyers are worth at least 100 million renminbi ($16 million) and nine in 10 pay in cash, Lee said. About twothirds are younger people aged 20 to 32 from wealthy families while 10-20 percent are older auto enthusiasts who drive their supercars mainly at the track on weekends. The remaining 10 percent don’t drive them at all.
Lamborghini sold 1.602 cars in 2011
TURBOII030
Lamborghini
兰博基尼 Lamborghini
In 2011: China was Lamborghini’s #1 market.
In 2020:
USA #1 with 2,224 cars, #2 Germany (607), mainland China, Hong Kong and Macau (604).
因为中国客户现在更加偏爱玛莎拉蒂（Maserati ）和迈凯伦（Mclaren）
Lamborghini Aventador price: $300,000
China Is Cracking Down On Lamborghini Sales To Stop Lavish Spending
2013 report:
NEW DELHI (Reuters) – Italian car maker Lamborghini will struggle to find another China as sales of its super sports cars in the world’s biggest auto market have hit the skids due to a government campaign against conspicuous spending.
http://www.businessinsider.com/china-struggles-push-lamborghini-to-india-2013-9?international=true&r=US&IR=T
So China is no more the biggest taker
2017
With 1,041 units the USA remains the largest single market, followed by Japan, UK, Germany, Canada, the Middle East and China.
https://www.lamborghini.com/en-en/news/automobili-lamborghini-achieves-another-record-year-3457-cars-delivered-customers-2016
Why China no more #1 market? Because:
Maserati and Mclaren lead sportscar sales surge in China
Four years after China’s President Xi Jinping started cracking down on corruption and conspicuous consumption, the most extravagant fast cars are making a comeback.
Maserati, McLaren and Porsche enjoyed their best year ever for sales in China in 2016. Lamborghini is also on the mend after deliveries plunged by more than half from 2013.
http://www.thenational.ae/business/economy/maserati-and-mclaren-lead-sportscar-sales-surge-in-china
Automobili Lamborghini achieves another record year: 3,457 cars delivered to customers in 2016